Promote Products and Gain Customer Insight
with Solutions from WordenGroup

We’re ready to make an offer you won’t want to refuse!

Retailers can take advantage of our technology to let customers know about deals on the spot. Eliminate the need to coordinate printed collateral or signage. Our kiosk serves as a full audio-visual presentation device. But it change modes at the touch of the screen – and becomes an interactive customer survey station.

Manufacturers can deliver their messages directly to their customers, as part of an integrated marketing campaign with costs shared between suppliers and retailers alike.

In 1998, Worden Systems developed its first Java application for managing incentive dollars offered by Manufacturers for Retailers who promoted selected products or reached negotiated volume levels.

Building on our understanding of how manufacturers, distributors and retailers participate in joint marketing efforts, we offer Customer Insight & Product Promotivate Services.

This turnkey service is based on merchandising campaigns, targeting specific stores, customers and buying practices during the promotional period.

Reporting and Analytics cross reference sales in similar locations, comparing actual sales from POS summaries and underlining the effectiveness of the marketing message.

Or tie-in supply chain data and look at how the promotion affects demand to better adjust your supply. Using our service for a selected subset of stores, you can validate and refine the marketing program, experiment with cross-selling, or placement. Once you have evaluated customer feedback on the spot, you are then ready to better project your demand.

Our Promotive and Insight services are based on the GTxE from WordenGroup, Business Intelligence software from Viador and infrastructure from IBM.

These solutions let you quantify the results of your investment in merchandising campaigns. And coordinate across the supply chain to ensure that your Just In Time model doesn’t result in lost sales, rain checks or awkward shortages.

Retailers can leverage health and diet concerns of customers and large employers to promote the health benefits of particular products, and use the campaign as a new way to attract customers to stores.

Suppliers can get valuable feedback directly from customers on the spot, about what they like and what they don’t, based on flexible questions and immediate answers.

Insight and Promotion Services allow retailers to provide a new way to reach customers with promotivational messages, while manufacturers can reinforce their image and value proposition right there at the point of purchase. Distributors can participate in the campaign to move products for inventory management reasons, such as expiry dates or space requirements. If you want to leverage your co-marketing dollars, gain insight into your customers’ reactions and promote your brands, we can help.

CALL 1-866-321-9631 for more information